About us

About Silk Links

Introduction

Silk Links is a premier trading company strategically headquartered in the Dubai Free Zone, specializing in connecting multinational suppliers with their ideal customers. As a trusted partner in international trade, we facilitate seamless transactions and supply chain solutions for top-tier global brands. As a proud member of the HSA Group of Companies, we bring decades of expertise, reliability, and a strong network to ensure successful business partnerships across multiple industries.

Our Mission

At Silk Links , we are committed to:

  • Building Strategic Partnerships Connecting leading multinational suppliers with the right markets.
  • Ensuring Quality & Efficiency Delivering premium products with optimized supply chain solutions.
  • Driving Market Growth Empowering businesses by expanding their reach and enhancing distribution channels.

Our Values

Integrity

  • We always try to do the right thing.
  • We are honest and straightforward with each other.
  • We are guided by our the values and principles in every action and decision.
  • We are data-based and intellectually honest in advocating proposals, including recognizing risks.

Earning Trust

  • We respect our P&G colleagues, customers and consumers, and treat them as we want to be treated.
  • We have confidence in each other’s capabilities and intentions.
  • We believe that people work best when there is a foundation of trust

Ownership

  • We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
  • We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.

Thinking right and big

  • We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results.
  • We have a clear vision of where we are going.
  • We focus our resources to achieve leadership objectives and strategies.
  • We develop the capability to deliver our strategies and eliminate organizational barriers.

Winning team spirit

  • We are determined to be the best at doing what matters most.
  • We have a healthy dissatisfaction with the status quo.
  • We have a compelling desire to improve and to win in the marketplace.

Our Guiding principles:

Doing Our Best, Being Our Best

As a distribution service navigating a changing market landscape, Silk Links relies on a set of guiding principles that shape our thoughts and actions. We are all of the following.

  • Value-DrivenWe work to earn the trust of our colleagues, achieve higher standards of excellence, and continually further our initiatives by prioritising the most proactive work habits.
  • Customer-FocusedWe always execute with our clients in mind and work to meet and exceed a range of goals and benchmarks related to their brand.
  • Passionate about Innovation and SimplicityWe hone and perfect our methods of brands distribution by streamlining the logistics process, adopting new technology, and finding unconventional ways to reach buyers.
  • Committed to Long-Term ThinkingWe never sacrifice long-term value for short-term results. Instead, we create a clearly defined vision that addresses all areas of a brand’s distribution efforts.